NBA League Pass | NBA ID
I was the lead art director at TVGLA responsible for NBA's email communications and design systems (for email). I worked closely with internal copywriting, internal art directors, and the CRM team on the NBA.
When I joined the team, the NBA had no design system in place for their email comms. which lead to inconsistent creative across all emails, impacting their overall brand integrity. I created a design system using Figma that was compromised of brand assets like logos, type, colors and modules.
The email designs were image only and eventually evolved into a full html design system which the NBA's team produced in braze after me and my team lead the design and pre-production in Figma/braze.
The email designs were image only and eventually evolved into a full html design system which the NBA's team produced in braze after me and my team lead the design and pre-production in Figma/braze.
![](https://cdn.myportfolio.com/3dfd8105ffdce135dc447de947c4e1ad/59ddb5f2-753b-4ae6-ac8e-2c9c422662b1_rw_1920.png?h=c1aa2be8ef486fe5d1bd8d955d0dffbe)
![](https://cdn.myportfolio.com/3dfd8105ffdce135dc447de947c4e1ad/a8159e8a-aa0d-43c7-b53a-abc50fa15277_rw_1920.png?h=106572f9fd08e42486eec86e6578223c)