Client: WELLS FARGO X ZELLE
Role: Creative Direction / Design / Layout / COPY
Role: Creative Direction / Design / Layout / COPY
Highlight the ease of use when it comes to sending or receiving money with your Wells Fargo app using the Zelle service without the need to download an additional app.
I designed dynamic creative to generate awareness of Zelle that would change based on the time of day. The idea behind this was to highlight the many use cases of Zelle and how easy it is to send money quickly, at any point in your day. I did this by using everyday, relatable situations like dining out with friends and needing to split the bill.
daytime dynamic creative
dynamic evening creative
