Client: PlaceIQ + Kellog's
Role: Visual Design Lead (concept, art direction, design)
Type: Interactive Mobile Ad * Proposal
Role: Visual Design Lead (concept, art direction, design)
Type: Interactive Mobile Ad * Proposal
MAIN OBJECTIVE
Enable users to discover specific Special K® products that fit into their daily lives based on individual body signals, unique to each person. Users can scroll through different body signal panels to discover a special-k product specific to that need. Once tapped, a new page opens up with 15s video, product images, descriptions, and a CTA driving users to find the product in a local store.
