Client: Zeta Global + Office Depot
Role: Visual Design Lead (concept, art direction, design)
Type: Custom email design / template
Role: Visual Design Lead (concept, art direction, design)
Type: Custom email design / template
MAIN OBJECTIVE
Email templates promoting various sales for the new QuickBooks 2020 edition. Each template features a hero image and call-to-action driving out to office depot. I designed these from scratch under strict brand guidelines while prioritizing the savings value to increase conversions. I did this by giving priority to the price tag so that the user would likely see that upon viewing of the email.
I designed different template styles so that the client could re-use them later on or mix and match them to create something unique if they needed more flexibility.
Email templates promoting various sales for the new QuickBooks 2020 edition. Each template features a hero image and call-to-action driving out to office depot. I designed these from scratch under strict brand guidelines while prioritizing the savings value to increase conversions. I did this by giving priority to the price tag so that the user would likely see that upon viewing of the email.
I designed different template styles so that the client could re-use them later on or mix and match them to create something unique if they needed more flexibility.
